Joe Bergantine | Designer

Get Lost in Montana

Get Lost in Montana was an in-state tourism campaign for the Montana Office of Tourism mobilized by guerrilla marketing, electronic publishing, social media, and crowd-sourced data. The campaign was designed and developed at MercuryCSC in my role as Interactive Producer and involved a centralized website, mobile applications for Apple and Android to acquire and disseminate data, an iTunes based magazine published quarterly, printed collateral including stickers which were given out at gas stations to anyone that would have one and large murals placed on infrastructure around the state.